Guyshi Project

My aim for this project was to produce an advanced app prototype menu designed for the client Guyshi restaurant to extend the restaurant's reach in relation to its target audience and increase brand engagement with their clientele.

As part of my project, I took part in a photoshoot on location at the Guyshi restaurant to capture images to be included in the app prototype, promotional materials and for general use on social media.  The Sony A7iii was used to capture RAW images ready for photo editing with Adobe Camera RAW. Another area of development within this project was designing unique icons and the overall icon for the App which aligned with the branding for Guyshi restaurant when using Adobe Illustrator.
 
App promotional materials are constructed to enrich the app prototype by increasing the number of viewers. This promotional content is designed to attract the target audience identified for Guyshi restaurant. What makes this application different is evident in the marketing messages content. These are based on the profile of demographics, including age, interests, and dining preferences.

The main focus of my project was to develop an app prototype by using Figma software that showcases the atmosphere, products and unique aesthetic of Guyshi Restaurant.
It could work as an initial starting point for the continious development and improvement.